How to promote the game you made
At this point you have made an amazing game using phaser, packaged it up and deployed it using phonegap or cordova. Now it is time to promote it. Now let's start with going over the 22 immutable laws of marketing...
Well, maybe not, but there are tons of ideas and suggestions out there for indie game developers. It's kind of an amazing world we live in right now. It is easier than ever to create and publish your game idea, but at the same time it's just as easy for everyone else to make a game too. So that puts you in a pickle, you gotta first make a great game, but that's not enough, you gotta get the right people to see your game and make them interested enough to download and play and enjoy your game.
So, overall here is the information and guidance that I have gleaned from places I've been looking. Obviously some of this will be different depending on your game, target market and time/resources you have to devote to this. However, from what I can tell this topic may be even more important to your games success than everythign else you've done up until now. That can be pretty disheartening as you've put so much work in to build and refine your game. Hell, even a game like Mr. Balling, which you'll see is arguably simplistic in graphics and style, still took a lot of time and work to refine and finish. So, here is a list with some detail about what Mr. Balling is doing to promote the game. Before we get to that all of this assumes you've built a great game, which can mean many things. I think games are like stories, you wouldn't want to publish a crappy story and a story that is a straightup copy of another story, you would want to create something unique and genuine. As a game maker, especially solo, you have to have fun playing your game. If you don't love playing your own game, how can you expect anyone else to. As I said, this can mean many things. An arcade game like Mr. Balling won't appeal to everyone, but for your given market and target audience the first thing you want to do is make a game that is fun to play and an original story to tell. So here is the all important list of promotional and marketing items I think you've got to have correct.
Whew, that was a lot of info, ok, but don't take Mr. Balling's word for it, here are some links and resources to other ideas. First let me say, I love the GDC talks, there is so much information in them, yes some of them are over an hour long, but they have good info in them.